---
title: "RPB : Why all the unicorns?"
description: Get the back stry as to why Unicorns appear connecetd with the Rebel Playbook for Employee Engagement.
image: https://www.rebelplaybook.com/hubfs/10-rebel-playbook/images/pink-unicorn-sticker.png
---

[![](https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Buildit-logo.png)](https://www.rebelplaybook.com/)

# [ So, Why all the unicorns? ](https://www.rebelplaybook.com/interviews/unicorns)

## by Catrin Lewis

![Cats-unicorn-colour.png](https://www.rebelplaybook.com/hs-fs/hubfs/10-rebel-playbook/images/Cats-unicorn-colour.png?width=645&height=645&name=Cats-unicorn-colour.png)

This article is coming on Friday 23rd February. Please check back then.

**Get the book**

- Australia  
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- UK  
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- USA  
  [Amazon USA](https://www.amazon.com/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [Barnes & Noble](https://www.barnesandnoble.com/w/build-it-glenn-elliott/1126954355), [Bulk Books](https://bulkbooks.com/products/build-it-a-practical-toolkit-to-build-employee-engagement-for-a-world-class-company), [800 CEO read](https://800ceoread.com/products/build-it-glenn-elliott-debra-corey-english)
- [Help with bulk and special orders](https://www.rewardgateway.com/bulk-orders)
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**Media & Press **

- [Media Contacts](https://www.rebelplaybook.com/media-contacts)
- [Author Bios](https://www.rebelplaybook.com/rebel-playbook/authors)
- [Reader reviews](https://www.goodreads.com/book/show/35249665-build-it#other_reviews)
- Image Library

**Special Resources**

- [Why the unicorns?](https://www.rebelplaybook.com/interviews/unicorns)
- Why the rocketship?
- Bad Bosses Ruin Lives
- [Index to book resources and references](https://www.rebelplaybook.com/book-references)
- [Endorser Daniel H. Pink](https://www.rebelplaybook.com/daniel-pink)
- Endorser Margaret Heffernan
- [Endorser Patty McCord](https://www.rebelplaybook.com/rebel-playbook/rebels/pattymccord)
- [Further Reading](https://www.rebelplaybook.com/further-reading)

Glenn Elliott:

[Blog](http://www.glennelliott.me)

<https://www.linkedin.com/in/glennelliott/> <https://twitter.com/glennelliott> <https://facebook.com/glennelliott72> <https://instagram.com/glennelliott72>

Debra Corey:

[Blog](https://www.linkedin.com/in/debracorey/detail/recent-activity/posts/)

<https://www.linkedin.com/in/debracorey/> <https://twitter.com/debracoreyrebel>

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