Bonnie’s play is in the book, Chapter 4 - Purpose, Mission & Values, and is titled "Creating a multi-layered approach to designing values". The play shows Southwest’s unique approach to defining values, doing so by creating not one but three levels of values which add up to an effective and rebellious approach to defining and living a company’s values.
In the booming airline industry, Southwest Airlines is a former upstart now competing with the big boys. So how does the airline ensure every employee embodies its core values? Bonnie shares her tips for:
Bonnie is a regular contributor for a number of HR publications - here are some of our favourite articles, videos and talks: