Pierre’s play is in the book, Chapter 3 - Open & Honest Communication, and is titled “Giving your employees a seat at the table”.
We also include a bonus play on this website which is titled
“Creating a sense of community through communications”. Both showcase the power of communication and how rebellious approaches have made a difference at HSBC.
In 2011 HSBC were facing a challenging time. They were having to deal with regulatory issues they knew were going to go public, a new management team, and a new management structure. They responded with a comprehensive and rebellious approach to communicating with their workforce, putting in place a communication strategy and programs that has had a profound on the company and its global workforce.Watch Video