--- title: Anne Allen | Featured Rebels | The Rebel Playbook for Employee Engagement description: Anne Allen is Director of People Experience at Xero (UK). She features in the Rebel Playbook for Employee Engagement in the Management chapter. image: https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Rebel%20Photos/Anne%20Allen%20-%20Xero%20UK%202.jpg --- [![](https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Buildit-logo.png)](https://www.rebelplaybook.com/) **Anne Allen** ## **Director of People Experience, Xero (UK)** ### Meet Anne #### Anne is the Director of People Experience for Xero in the United Kingdom, a New Zealand headquartered but global company that makes accounting software for small businesses. ### In the Rebel Playbook Anne’s play is in the book, Chapter 6 - Management, and is titled “[Creating a SMARTA goal-setting process](https://www.rebelplaybook.com/bonus-plays/creating-a-smarta-goal-setting-process-xero-uk)”. We share how Xero have put their own spin on the traditional “SMART” goal setting approach, adding an extra “A” to create a more innovative, engaging and aliged “SMARTA” goal setting process.   This new process has taken goal setting to a more strategic level.  It’s helped managers and employees work together to align individual goals with business goals, giving employees clarity as to how their role supports the overall business’s purpose and mission. [![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47)   ### Want more Anne? Anne is a regular blogger on the Xero website and HR blogs and magazines around the world. Some of our favourite articles are - [Why you should ditch your "staff" immediately](https://www.xero.com/blog/2017/08/ditch-staff-immediately-people/) - [Why every business needs a People Experience team](https://www.hrzone.com/community/blogs/anne-allen/why-every-business-needs-a-people-experience-team) - [Why its time HR thought about the "people experience"](http://hrnews.co.uk/time-hr-thought-people-experience/) - [Delivering HR for a hyper-growth company](https://www.xero.com/blog/2014/06/delivering-hr-hyper-growth-company/) ### ![Book-front-back_originalsize.png](https://www.rebelplaybook.com/hs-fs/hubfs/10-rebel-playbook/Book-front-back_originalsize.png?width=400&name=Book-front-back_originalsize.png "Book-front-back_originalsize.png") ### Join the Rebelution, and order your copy on Kindle or Hardback:  [![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47) **Get the book** - Australia [Amazon Aus](https://www.amazon.com.au/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/ref=zg_bs_4893915051_5?_encoding=UTF8&psc=1&refRID=XW7E4EQSFFGG96Q8SNDN), [Booktopia](https://www.booktopia.com.au/build-it-glenn-elliott/prod9781119390053.html), [Dymocks](https://www.dymocks.com.au/book/build-it-by-debra-corey-9781119390053/#.Wok6nJOFjOQ) - UK [Amazon UK](https://www.amazon.co.uk/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [WH Smith](https://www.whsmith.co.uk/products/build-it-the-rebel-playbook-for-world-class-employee-engagement/9781119390053), [Waterstones](https://www.waterstones.com/book/build-it/debra-corey/glenn-elliott/9781119390053)  - USA [Amazon USA](https://www.amazon.com/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [Barnes & Noble](https://www.barnesandnoble.com/w/build-it-glenn-elliott/1126954355), [Bulk Books](https://bulkbooks.com/products/build-it-a-practical-toolkit-to-build-employee-engagement-for-a-world-class-company), [800 CEO read](https://800ceoread.com/products/build-it-glenn-elliott-debra-corey-english) - [Help with bulk and special orders](https://www.rewardgateway.com/bulk-orders) - [Early bird gifts promotion](https://www.rebelplaybook.com/rebel-playbook/early-bird-gifts) **Media & Press ** - [Media Contacts](https://www.rebelplaybook.com/media-contacts) - [Author Bios](https://www.rebelplaybook.com/rebel-playbook/authors) - [Reader reviews](https://www.goodreads.com/book/show/35249665-build-it#other_reviews) - Image Library **Special Resources** - [Why the unicorns?](https://www.rebelplaybook.com/interviews/unicorns) - Why the rocketship? - Bad Bosses Ruin Lives - [Index to book resources and references](https://www.rebelplaybook.com/book-references) - [Endorser Daniel H. Pink](https://www.rebelplaybook.com/daniel-pink) - Endorser Margaret Heffernan - [Endorser Patty McCord](https://www.rebelplaybook.com/rebel-playbook/rebels/pattymccord) - [Further Reading](https://www.rebelplaybook.com/further-reading) Glenn Elliott: [Blog](http://www.glennelliott.me) Debra Corey: [Blog](https://www.linkedin.com/in/debracorey/detail/recent-activity/posts/) Follow Rebel Playbook: Copyright © 2017. [Cookie Policy](https://www.rewardgateway.com/uk/cookie-policy) [Privacy Policy](https://www.rewardgateway.com/uk/privacy-policy)  Made with love in London, Macedonia, Plovdiv, New York, Boston, Chennai & Sydney. [Credits.](https://www.rebelplaybook.com/rebel-playbook/credits) All proceeds from book and merchandise sales go to [The RG Foundation](http://rg.co/rgfoundation). Programme running costs are generously sponsored by [Reward Gateway](https://www.rewardgateway.com)