---
title: Dominic Price | Featured Rebels | The Rebel Playbook for Employee Engagement
description: Dominic is the Head of R&D and Work Futurist for Atlassian. He features in the Rebel Playbook for Employee Engagement in the Job Design chapter.
image: https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Rebels%20with%20Books/dominic%20price%201.001.jpeg
---

[![](https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Buildit-logo.png)](https://www.rebelplaybook.com/)

**Dominic Price**

## **Head of R&D and Work Futurist, Atlassian (AUS)**

### Meet Dominic

#### Dominic is the Head of R&D and Work Futurist for Atlassian, a company that makes collaboration software to help teams be more effective.

### In the Rebel Playbook

Dominic’s play is in the book, Chapter 7 - Job Design, and is titled [“Building innovation into jobs and working practices”](https://www.rebelplaybook.com/bonus-plays/bringing-innovation-to-jobs-and-working-practices-atlassian). Dominic shares the disruptive ‘rituals’ they’ve created at Atlassian which form their culture of innovation, including *20% time* and *ShipIt*, which have helped their teams “take on the impossible” as Dominic says.

[![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47)

### **The Rebel Interview**

When the business solutions of yesterday can’t guarantee tomorrow’s success, Dominic Price holds fast to his belief in constant innovation. As Atlassian’s Head of R&D and Work Futurist, Dominic doesn’t want to just break the mold, he wants to break the way we work, too. Debra Corey got the scoop on how his operation is faring.

[Watch Video](https://www.rebelplaybook.com/interviews/interview-with-dominic-price-atlassian)

### What does a ShipIt event look like?

ShipIt is a huge part of Atlassian and is one of the key ways they create an open sourced culture of collaboration and innovation. Find out what it is and why Atlassians rave about this thing called ShipIt.

[Watch on YouTube](https://www.youtube.com/watch?v=zgFNTNYJlUk&app=desktop)

You can get even more tricks and tips on transforming the way you work with [Atlassian's Team Playbook](https://www.atlassian.com/team-playbook).

 

### Want more Dominic?

Dominic is a regular blogger on the Atlassian website and other blogs, as well as speaking around the world. Some of our favourite articles are:

- [3 myths that explain why innovation fails](https://www.atlassian.com/blog/teamwork/3-myths-explain-why-innovation-fails)
- <https://www.atlassian.com/blog/teamwork/3-myths-explain-why-innovation-fails>[10 ways to tell if your team trusts you as a leader](https://www.atlassian.com/blog/software-teams/10-ways-tell-team-trusts-leader)
- [How to build a culture of innovation every day](https://www.atlassian.com/blog/software-teams/how-to-build-culture-of-innovation-every-day)
- [3 ways to improve collaboration by putting culture first](https://www.atlassian.com/blog/software-teams/improve-collaboration-put-culture-first)
- [Bad boss, or a case of Leadership Deficit Disorder?](https://www.atlassian.com/blog/software-teams/bad-boss-or-leadership-deficit-disorder) 

[![icon-social-linkedin](https://www.rebelplaybook.com/hs-fs/hubfs/images/icon-social-linkedin.png?width=42&name=icon-social-linkedin.png)](https://www.linkedin.com/in/dominic-price-0892243/)[![icon-social-twitter](https://www.rebelplaybook.com/hs-fs/hubfs/images/icon-social-twitter.png?width=42&name=icon-social-twitter.png)](https://twitter.com/domprice)

### ![Book-front-back_originalsize.png](https://www.rebelplaybook.com/hs-fs/hubfs/10-rebel-playbook/Book-front-back_originalsize.png?width=400&name=Book-front-back_originalsize.png "Book-front-back_originalsize.png")

### Join the Rebelution, and order your copy on Kindle or Hardback: 

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**Get the book**

- Australia  
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- USA  
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**Media & Press **

- [Media Contacts](https://www.rebelplaybook.com/media-contacts)
- [Author Bios](https://www.rebelplaybook.com/rebel-playbook/authors)
- [Reader reviews](https://www.goodreads.com/book/show/35249665-build-it#other_reviews)
- Image Library

**Special Resources**

- [Why the unicorns?](https://www.rebelplaybook.com/interviews/unicorns)
- Why the rocketship?
- Bad Bosses Ruin Lives
- [Index to book resources and references](https://www.rebelplaybook.com/book-references)
- [Endorser Daniel H. Pink](https://www.rebelplaybook.com/daniel-pink)
- Endorser Margaret Heffernan
- [Endorser Patty McCord](https://www.rebelplaybook.com/rebel-playbook/rebels/pattymccord)
- [Further Reading](https://www.rebelplaybook.com/further-reading)

Glenn Elliott:

[Blog](http://www.glennelliott.me)

<https://www.linkedin.com/in/glennelliott/> <https://twitter.com/glennelliott> <https://facebook.com/glennelliott72> <https://instagram.com/glennelliott72>

Debra Corey:

[Blog](https://www.linkedin.com/in/debracorey/detail/recent-activity/posts/)

<https://www.linkedin.com/in/debracorey/> <https://twitter.com/debracoreyrebel>

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