--- title: Trent Innes | Featured Rebels | The Rebel Playbook for Employee Engagement description: Trent is the Managing Director of Xero in Australia, a New Zealand headquartered but global company that makes accounting software for small businesses. In 2017, Trent received the Australian HR Award for the ‘HR Champion (CEO) of the Year’, showcasing his commitment and focus on his people. image: https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Rebel%20Photos/Trent%20Innes%20-%20MD%20Australia%20at%20Xero.jpeg --- [![](https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Buildit-logo.png)](https://www.rebelplaybook.com/) **Trent Innes** ## **Managing Director, Xero Australia** ### Meet Trent Trent is the Managing Director of Xero in Australia, a New Zealand headquartered but global company that makes accounting software for small businesses. In 2017, Trent received the Australian HR Award for the ‘HR Champion (CEO) of the Year’, showcasing his commitment and focus on his people. ### In the Rebel Playbook Trent isn't mentioned in the book specifically, but we do have a play for Xero in Chapter 6 - Management called "Creating a SMARTA Goal-Setting Process" in which we spoke to Anne Allen, Director of People Experience for Xero UK. [![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47) ### **The Rebel Interview** In the midst of a rapidly-growing employee and customer base, Trent sat down with Debra Corey to share his keys for success. Amongst his rebel views? Creating a culture of vulnerability where leaders thrive on freedom, and employees can be authentic. In this interview Trent shares his tips for: - Hiring employees that are better than you - How to shine your values to connect your customers and partners with your brand - Why HR needs to be embedded in the business [Watch Video](https://www.rebelplaybook.com/interviews/trent-innes-xero-australia) ### Want more Trent? - [Turning Obstacles into Opportunity](https://thinkbold.co/trent-innes/) - Think Bold - [Trent Innes awarded Managing Director of the Year](https://www.xero.com/blog/2017/11/xero-australias-trent-innes-awarded-managing-director-year/) - [Meet a CEO: Trent Innes from XERO](http://thebigsmoke.com.au/2016/02/26/meet-ceo-trent-innes-xero/) - The Big Smoke - [Q&A with Trent Innes](http://xumagazine.com/issue-08/qa-with-trent-innes-xero-managing-director-australia/) - XU Magazine [![icon-social-linkedin](https://www.rebelplaybook.com/hs-fs/hubfs/images/icon-social-linkedin.png?width=42&name=icon-social-linkedin.png)](https://www.linkedin.com/in/trentinnes/)[![icon-social-twitter](https://www.rebelplaybook.com/hs-fs/hubfs/images/icon-social-twitter.png?width=42&name=icon-social-twitter.png)](https://twitter.com/trentinnes?lang=en) ### ![Book-front-back_originalsize.png](https://www.rebelplaybook.com/hs-fs/hubfs/10-rebel-playbook/Book-front-back_originalsize.png?width=400&name=Book-front-back_originalsize.png "Book-front-back_originalsize.png") ### Join the Rebelution, and order your copy on Kindle or Hardback:  [![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47) **Get the book** - Australia [Amazon Aus](https://www.amazon.com.au/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/ref=zg_bs_4893915051_5?_encoding=UTF8&psc=1&refRID=XW7E4EQSFFGG96Q8SNDN), [Booktopia](https://www.booktopia.com.au/build-it-glenn-elliott/prod9781119390053.html), [Dymocks](https://www.dymocks.com.au/book/build-it-by-debra-corey-9781119390053/#.Wok6nJOFjOQ) - UK [Amazon UK](https://www.amazon.co.uk/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [WH Smith](https://www.whsmith.co.uk/products/build-it-the-rebel-playbook-for-world-class-employee-engagement/9781119390053), [Waterstones](https://www.waterstones.com/book/build-it/debra-corey/glenn-elliott/9781119390053)  - USA [Amazon USA](https://www.amazon.com/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [Barnes & Noble](https://www.barnesandnoble.com/w/build-it-glenn-elliott/1126954355), [Bulk Books](https://bulkbooks.com/products/build-it-a-practical-toolkit-to-build-employee-engagement-for-a-world-class-company), [800 CEO read](https://800ceoread.com/products/build-it-glenn-elliott-debra-corey-english) - [Help with bulk and special orders](https://www.rewardgateway.com/bulk-orders) - [Early bird gifts promotion](https://www.rebelplaybook.com/rebel-playbook/early-bird-gifts) **Media & Press ** - [Media Contacts](https://www.rebelplaybook.com/media-contacts) - [Author Bios](https://www.rebelplaybook.com/rebel-playbook/authors) - [Reader reviews](https://www.goodreads.com/book/show/35249665-build-it#other_reviews) - Image Library **Special Resources** - [Why the unicorns?](https://www.rebelplaybook.com/interviews/unicorns) - Why the rocketship? - Bad Bosses Ruin Lives - [Index to book resources and references](https://www.rebelplaybook.com/book-references) - [Endorser Daniel H. Pink](https://www.rebelplaybook.com/daniel-pink) - Endorser Margaret Heffernan - [Endorser Patty McCord](https://www.rebelplaybook.com/rebel-playbook/rebels/pattymccord) - [Further Reading](https://www.rebelplaybook.com/further-reading) Glenn Elliott: [Blog](http://www.glennelliott.me) Debra Corey: [Blog](https://www.linkedin.com/in/debracorey/detail/recent-activity/posts/) Follow Rebel Playbook: Copyright © 2017. [Cookie Policy](https://www.rewardgateway.com/uk/cookie-policy) [Privacy Policy](https://www.rewardgateway.com/uk/privacy-policy)  Made with love in London, Macedonia, Plovdiv, New York, Boston, Chennai & Sydney. [Credits.](https://www.rebelplaybook.com/rebel-playbook/credits) All proceeds from book and merchandise sales go to [The RG Foundation](http://rg.co/rgfoundation). Programme running costs are generously sponsored by [Reward Gateway](https://www.rewardgateway.com)