3M is a company that’s normally very traditional, doing things in what could be described as a “corporate way.” The Australian Managing Director felt it needed to lighten things up a bit and show the workforce that it was a fun place to work. So, on the heels of introducing two new benefits—a charitable giving program and a leisure and lifestyle benefit—the HR team decided to hold an expo in partnership with their benefit providers at their head office, bringing a bit of fun and, at the same time, helping employees better understand and appreciate their new and existing benefits.
They collaborate to do what's in the best interest for the business, having more clarity and focus to be able to serve the customer.
The idea of the expo came from Sebreena Cronin, Talent Development Manager, who frequently takes her young children to school fairs, and thought this format would work well to help lift employee engagement in a fun way. Like a fair, employees were given a ticket to enter the expo, with some even winning a lucky door prize. To create buzz, 3M hired a balloon man who Cronin had seen at a fair, who made elaborate balloon designs. The fun designs enticed employees to want to come and see what all the fun was about, and also helped create conversations throughout the day as they took their balloon masterpieces back to their desks.
The expo consisted of booths run by benefit providers, where employees could stop by and learn more about each benefit. Examples included:
The expo was a huge success, in fact so much so that the other 11 offices across Australia asked that they be held at their sites. It’s too soon to tell how it’s affected overall engagement, but it certainly helped raise awareness of the two new benefits as well as existing ones. “The expo was a great way to showcase some wonderful offerings to employees in a very fun way. Seeing smiles all over the office all day due to the experience, which is still talked about today, was certainly a highlight!”, says Cronin.
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