--- title: David Cancel | Featured Rebels | The Rebel Playbook for Employee Engagement description: David is the CEO of Drift, which is a leading conversation-driven sales & marketing platform, the author of the book “Hypergrowth”, and the co-host of the much-listened to ‘Seeking Wisdom’ podcast. image: https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Rebel%20Photos/David%20Cancel%20CEO%20Drift.jpg --- [![](https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Buildit-logo.png)](https://www.rebelplaybook.com/) **David Cancel** ## **Founder, Drift.com and author of HYPERGROWTH** ### Meet David #### David is the CEO of Drift, which is a leading conversation-driven sales & marketing platform, the author of the book “HYPERGROWTH”, and the co-host of the much-listened to ‘Seeking Wisdom’ podcast. ### In the Rebel Playbook David’s play is in the book, Chapter 7 - Job Design, and is titled “[Creating Autonomy and Accountability through Job Design](https://www.rebelplaybook.com/bonus-plays/creating-autonomy-and-accountability-through-job-design-drift)”. David shares the approach he’s used as he’s built Drift, structuring jobs and teams it in a way that “intrinsically placed the customer ahead of everything else”. It not only does this, but has provided greater job satisfaction and engagement of team members. [![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47) ### Want more David? David has his own [website](http://davidcancel.com/) which talks about the importance of gathering customer feedback, and regularly contribute's to the [Drift blog](https://blog.drift.com/author/driftblog/). He also co-presents the podcast '[Seeking Wisdom](https://www.drift.com/seeking-wisdom/)' alongside VP of Marketing Dave Gerhardt.  [![icon-social-linkedin](https://www.rebelplaybook.com/hs-fs/hubfs/images/icon-social-linkedin.png?width=42&name=icon-social-linkedin.png)](https://www.linkedin.com/in/dcancel/)[![icon-social-twitter](https://www.rebelplaybook.com/hs-fs/hubfs/images/icon-social-twitter.png?width=42&name=icon-social-twitter.png)](https://twitter.com/dcancel) ### Read HYPERGROWTH When it comes to building a great product, a great team, and a great brand, relying solely on the ideas of internal stakeholders will get you nowhere. The key to achieving HYPERGROWTH is to always be listening to — and communicating with — your customers. In the book, David shares a new approach for building products and structuring teams that makes customer communication a central priority. He tells the story of how his customer-driven approach started out as a test with a product team, transformed an entire organization, and sparked a new movement. ### ![Book-front-back_originalsize.png](https://www.rebelplaybook.com/hs-fs/hubfs/10-rebel-playbook/Book-front-back_originalsize.png?width=400&name=Book-front-back_originalsize.png "Book-front-back_originalsize.png") ### Join the Rebelution, and order your copy on Kindle or Hardback:  [![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47) **Get the book** - Australia [Amazon Aus](https://www.amazon.com.au/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/ref=zg_bs_4893915051_5?_encoding=UTF8&psc=1&refRID=XW7E4EQSFFGG96Q8SNDN), [Booktopia](https://www.booktopia.com.au/build-it-glenn-elliott/prod9781119390053.html), [Dymocks](https://www.dymocks.com.au/book/build-it-by-debra-corey-9781119390053/#.Wok6nJOFjOQ) - UK [Amazon UK](https://www.amazon.co.uk/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [WH Smith](https://www.whsmith.co.uk/products/build-it-the-rebel-playbook-for-world-class-employee-engagement/9781119390053), [Waterstones](https://www.waterstones.com/book/build-it/debra-corey/glenn-elliott/9781119390053)  - USA [Amazon USA](https://www.amazon.com/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [Barnes & Noble](https://www.barnesandnoble.com/w/build-it-glenn-elliott/1126954355), [Bulk Books](https://bulkbooks.com/products/build-it-a-practical-toolkit-to-build-employee-engagement-for-a-world-class-company), [800 CEO read](https://800ceoread.com/products/build-it-glenn-elliott-debra-corey-english) - [Help with bulk and special orders](https://www.rewardgateway.com/bulk-orders) - [Early bird gifts promotion](https://www.rebelplaybook.com/rebel-playbook/early-bird-gifts) **Media & Press ** - [Media Contacts](https://www.rebelplaybook.com/media-contacts) - [Author Bios](https://www.rebelplaybook.com/rebel-playbook/authors) - [Reader reviews](https://www.goodreads.com/book/show/35249665-build-it#other_reviews) - Image Library **Special Resources** - [Why the unicorns?](https://www.rebelplaybook.com/interviews/unicorns) - Why the rocketship? - Bad Bosses Ruin Lives - [Index to book resources and references](https://www.rebelplaybook.com/book-references) - [Endorser Daniel H. Pink](https://www.rebelplaybook.com/daniel-pink) - Endorser Margaret Heffernan - [Endorser Patty McCord](https://www.rebelplaybook.com/rebel-playbook/rebels/pattymccord) - [Further Reading](https://www.rebelplaybook.com/further-reading) Glenn Elliott: [Blog](http://www.glennelliott.me) Debra Corey: [Blog](https://www.linkedin.com/in/debracorey/detail/recent-activity/posts/) Follow Rebel Playbook: Copyright © 2017. [Cookie Policy](https://www.rewardgateway.com/uk/cookie-policy) [Privacy Policy](https://www.rewardgateway.com/uk/privacy-policy)  Made with love in London, Macedonia, Plovdiv, New York, Boston, Chennai & Sydney. [Credits.](https://www.rebelplaybook.com/rebel-playbook/credits) All proceeds from book and merchandise sales go to [The RG Foundation](http://rg.co/rgfoundation). Programme running costs are generously sponsored by [Reward Gateway](https://www.rewardgateway.com)