David’s play is in the book, Chapter 7 - Job Design, and is titled “Creating Autonomy and Accountability through Job Design”. David shares the approach he’s used as he’s built Drift, structuring jobs and teams it in a way that “intrinsically placed the customer ahead of everything else”. It not only does
When it comes to building a great product, a great team, and a great brand, relying solely on the ideas of internal stakeholders will get you nowhere. The key to achieving HYPERGROWTH is to always be listening to — and communicating with — your customers.
In the book, David shares a new approach for building products and structuring teams that makes customer communication a central priority. He tells the story of how his customer-driven approach started out as a test with a product team, transformed an entire organization, and sparked a new movement.