---
title: Mathew Paine | Featured Rebels | The Rebel Playbook for Employee Engagement
description: Mathew is the Director of HR for the ICC Sydney, an exhibition and convention centre in Australia that is dedicated to bringing extraordinary experiences to its visitors.
image: https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Rebel%20Photos/Rebels%20with%20Books/Mathew%20Paine%20with%20Build%20it.jpg
---
[](https://www.rebelplaybook.com/)
**Mathew Paine**
## **Director of Human Resources, ICC Sydney**
### Meet Mathew
Mathew is the Director of HR for the ICC Sydney, an exhibition and convention centre in Australia that is dedicated to bringing extraordinary experiences to its visitors.
### In the Rebel Playbook
Mathew’s play is in the book, Chapter 9 - Recognition, and is titled “[Recognizing an offline workforce](https://www.rebelplaybook.com/bonus-plays/recognizing-an-offline-workforce-icc-sydney)”. In this play Mathew shares how they put in place a recognition program for a workforce where only 20% sit in front of a computer, aligning and recognizing against their EVP of “together we do the extraordinary”.
[](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47)
### The Rebel Interview
In 2016 Mathew was tasked with opening the new 1.5 billion dollar International Convention Center Sydney, and attracting and hiring 1,800 new employees. He spoke to Debra Corey about why he prioritized implementing a custom-made employee recognition program from day one and shares his tips for:
- How to align your reward program with your employee value proposition
- Why you should make reward and recognition about choice
- How to touch all demographics across your employee base
[Watch Video](https://www.rebelplaybook.com/interviews/mathew-paine-icc-sydney)
### Want more Mathew?
Here are some further reading and video links for if you'd like to learn more about, or connect with Mathew:
- [HR in the hot seat](https://www.hcamag.com/hr-news/hr-in-the-hot-seat-mathew-paine-of-the-international-convention-centre-sydney-233209.aspx)
- [Inside ICC Sydney's massive recruitment drive](https://vimeo.com/180258408)
- [If you had complete freedom, what would your people strategy look like?](http://www.hrmonline.com.au/section/featured/design-sustainable-inclusive-people-strategy/)
- [Change, opportunity & the gig economy at ICC Sydney](https://www.hcamag.com/tv/change-opportunity-and-the-gig-economy-at-icc-sydney-250544.aspx)
[](https://www.linkedin.com/in/mathewpaine/)[](https://twitter.com/Mathew_Paine)
### 
### Join the Rebelution, and order your copy on Kindle or Hardback:
[](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47)
**Get the book**
- Australia
[Amazon Aus](https://www.amazon.com.au/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/ref=zg_bs_4893915051_5?_encoding=UTF8&psc=1&refRID=XW7E4EQSFFGG96Q8SNDN), [Booktopia](https://www.booktopia.com.au/build-it-glenn-elliott/prod9781119390053.html), [Dymocks](https://www.dymocks.com.au/book/build-it-by-debra-corey-9781119390053/#.Wok6nJOFjOQ)
- UK
[Amazon UK](https://www.amazon.co.uk/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [WH Smith](https://www.whsmith.co.uk/products/build-it-the-rebel-playbook-for-world-class-employee-engagement/9781119390053), [Waterstones](https://www.waterstones.com/book/build-it/debra-corey/glenn-elliott/9781119390053)
- USA
[Amazon USA](https://www.amazon.com/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [Barnes & Noble](https://www.barnesandnoble.com/w/build-it-glenn-elliott/1126954355), [Bulk Books](https://bulkbooks.com/products/build-it-a-practical-toolkit-to-build-employee-engagement-for-a-world-class-company), [800 CEO read](https://800ceoread.com/products/build-it-glenn-elliott-debra-corey-english)
- [Help with bulk and special orders](https://www.rewardgateway.com/bulk-orders)
- [Early bird gifts promotion](https://www.rebelplaybook.com/rebel-playbook/early-bird-gifts)
**Media & Press **
- [Media Contacts](https://www.rebelplaybook.com/media-contacts)
- [Author Bios](https://www.rebelplaybook.com/rebel-playbook/authors)
- [Reader reviews](https://www.goodreads.com/book/show/35249665-build-it#other_reviews)
- Image Library
**Special Resources**
- [Why the unicorns?](https://www.rebelplaybook.com/interviews/unicorns)
- Why the rocketship?
- Bad Bosses Ruin Lives
- [Index to book resources and references](https://www.rebelplaybook.com/book-references)
- [Endorser Daniel H. Pink](https://www.rebelplaybook.com/daniel-pink)
- Endorser Margaret Heffernan
- [Endorser Patty McCord](https://www.rebelplaybook.com/rebel-playbook/rebels/pattymccord)
- [Further Reading](https://www.rebelplaybook.com/further-reading)
Glenn Elliott:
[Blog](http://www.glennelliott.me)
Debra Corey:
[Blog](https://www.linkedin.com/in/debracorey/detail/recent-activity/posts/)
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