--- title: Pierre Goad | Featured Rebels | The Rebel Playbook for Employee Engagement description: Pierre is the Group Head of Communication at HSBC, one of the world’s leading financial services organizations in the world, helping people and businesses realize their ambitions. image: https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Rebel%20Photos/Pierre%20Goad%20Headshot%20-%20DONT%20USE%20ON%20SOCIAL.jpeg --- - [About](https://www.rebelplaybook.com) - [Free Chapters](https://www.rebelplaybook.com/free-two-chapter-preview) - [Featured Rebels](https://www.rebelplaybook.com/featured-rebels) - [Plays](https://www.rebelplaybook.com/bonus-plays) - [Toolkit](https://www.rebelplaybook.com/rebel-playbook/toolkit) - [Shop](http://shop.rebelplaybook.com) - [Pre-order your copy »](https://www.rewardgateway.com/order-rebel-playbook) - [Hire us to Speak](https://www.rewardgateway.com/hire-us-to-speak) [![](https://www.rebelplaybook.com/hubfs/10-rebel-playbook/Buildit-logo.png)](https://www.rebelplaybook.com/) - [About](https://www.rebelplaybook.com) - [Free Chapters](https://www.rebelplaybook.com/free-two-chapter-preview) - [Featured Rebels](https://www.rebelplaybook.com/featured-rebels) - [Plays](https://www.rebelplaybook.com/bonus-plays) - [Toolkit](https://www.rebelplaybook.com/rebel-playbook/toolkit) - [Shop](http://shop.rebelplaybook.com) - [Buy at Amazon »](http://rg.co/buyuk) - [Hire us to Speak](https://www.rebelplaybook.com/hire-us-to-speak) **Pierre Goad** ## Group Managing Director & Group Head of Communications at HSBC ### Meet Pierre #### Pierre is the Group Managing Director and Group Head of Communications at HSBC, one of the world’s leading financial services organizations, helping people and businesses realize their ambitions. ### In the Rebel Playbook Pierre’s play is in the book, Chapter 3 - Open & Honest Communication, and is titled “Giving your employees a seat at the table”. We also include a bonus play on this website which is titled “[Creating a sense of community through communications](https://www.rebelplaybook.com/bonus-plays/creating-a-community-through-communication-hsbc)”. Both showcase the power of communication and how rebellious approaches have made a difference at HSBC. [![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47) ### **The Rebel Interview** In 2011 HSBC were facing a challenging time. They were having to deal with regulatory issues they knew were going to go public, a new management team, and a new management structure. They responded with a comprehensive and rebellious approach to communicating with their workforce, putting in place a communication strategy and programs that has had a profound on the company and its global workforce. [Watch Video](https://www.rebelplaybook.com/interviews/pierre-goad-hsbc) ### ![Book-front-back_originalsize.png](https://www.rebelplaybook.com/hs-fs/hubfs/10-rebel-playbook/Book-front-back_originalsize.png?width=400&name=Book-front-back_originalsize.png "Book-front-back_originalsize.png") ### Join the Rebelution, and order your copy on Kindle or Hardback:  [![Order your copy](https://no-cache.hubspot.com/cta/default/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47.png)](https://cta-redirect.hubspot.com/cta/redirect/269141/062a1b4c-4a3a-47f6-a03e-b88c8d5b1e47) **Get the book** - Australia [Amazon Aus](https://www.amazon.com.au/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/ref=zg_bs_4893915051_5?_encoding=UTF8&psc=1&refRID=XW7E4EQSFFGG96Q8SNDN), [Booktopia](https://www.booktopia.com.au/build-it-glenn-elliott/prod9781119390053.html), [Dymocks](https://www.dymocks.com.au/book/build-it-by-debra-corey-9781119390053/#.Wok6nJOFjOQ) - UK [Amazon UK](https://www.amazon.co.uk/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [WH Smith](https://www.whsmith.co.uk/products/build-it-the-rebel-playbook-for-world-class-employee-engagement/9781119390053), [Waterstones](https://www.waterstones.com/book/build-it/debra-corey/glenn-elliott/9781119390053)  - USA [Amazon USA](https://www.amazon.com/Build-Rebel-Playbook-Employee-Engagement/dp/1119390052/), [Barnes & Noble](https://www.barnesandnoble.com/w/build-it-glenn-elliott/1126954355), [Bulk Books](https://bulkbooks.com/products/build-it-a-practical-toolkit-to-build-employee-engagement-for-a-world-class-company), [800 CEO read](https://800ceoread.com/products/build-it-glenn-elliott-debra-corey-english) - [Help with bulk and special orders](https://www.rewardgateway.com/bulk-orders) - [Early bird gifts promotion](https://www.rebelplaybook.com/rebel-playbook/early-bird-gifts) **Media & Press ** - [Media Contacts](https://www.rebelplaybook.com/media-contacts) - [Author Bios](https://www.rebelplaybook.com/rebel-playbook/authors) - [Reader reviews](https://www.goodreads.com/book/show/35249665-build-it#other_reviews) - Image Library **Special Resources** - [Why the unicorns?](https://www.rebelplaybook.com/interviews/unicorns) - Why the rocketship? - Bad Bosses Ruin Lives - [Index to book resources and references](https://www.rebelplaybook.com/book-references) - [Endorser Daniel H. 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